Part civic storyteller, part strategic coach, and all-in on public trust, Will’s the guy who makes government communications feel less like bureaucracy and more like belief. A retired Round Rock comms legend with a trophy case full of Savvy Awards and a heart full of hometown pride, he now consults, writes, and teaches governments how to lead with clarity, humor, and a little Texas grit.
He’s the voice behind Good Government Files — a twice-weekly newsletter where servant leadership meets storytelling, and jargon gets replaced with actual joy. Whether he’s spotlighting a city manager’s toughest challenge or breaking down a branding campaign from a town of 12,000, Will brings insight, empathy, and a wicked eye for what works.
Also: a golf-loving, citizen engagement evangelist who thinks Blippi-style promotional videos might just save democracy.
Meet Will Hampton
REAL-WORLD SUCCESS
I bring 24 years of hands-on government experience, delivering communication results that far exceed national and state benchmarks for citizen satisfaction — and helping cities pass major projects like a $330 million regional water system and a $600 million economic development initiative.
PRACTICAL, STORY-DRIVEN TEACHING THAT CONNECTS
I combine a sense of humor with serious, real-world lessons, showing exactly how cities can communicate in ways that truly connect with residents — not with theories, but with proven examples and replicable strategies.
A TRUST-FIRST APPROACH TO TOUGH PROJECTS
I help governments earn credibility even during controversy by being upfront about the inevitable pain points while focusing residents on the real, lasting improvements that matter. I believe you can govern only as well as you can persuade — and persuasion depends on trust.
Will Hampton has been a featured speaker at a variety of conferences and training sessions
