Part civic storyteller, part strategic coach, and all-in on public trust—Will’s the guy who makes government communications feel less like bureaucracy and more like belief.
A retired Round Rock communications leader with a trophy case full of Savvy Awards and a heart full of hometown pride, he now consults, writes, and teaches governments how to lead with insight, humor, and a little Texas grit.
He’s the voice behind Good Government Files—a newsletter where servant leadership meets storytelling and jargon gives way to genuine joy. Whether he’s spotlighting a city manager’s toughest challenge or unpacking a branding campaign from a town of 12,000, Will brings empathy, experience, and a sharp eye for what works.
Also: a golf-loving, citizen-engagement evangelist who still believes that Blippi-style promotional videos might just save democracy.
Meet Will Hampton
REAL-WORLD SUCCESS
With 24 years inside local government, I led communications that consistently outperformed national and state benchmarks for citizen satisfaction. Along the way, I helped cities earn public support for major projects—from a $330 million regional water system to a $600 million economic development initiative.
PRACTICAL, STORY-DRIVEN TEACHING THAT CONNECTS
I combine humor with hard-earned lessons from the field, showing exactly how cities can communicate in ways that truly connect with residents—not through theory, but through proven examples and practical strategies that work.
A TRUST-FIRST APPROACH TO TOUGH PROJECTS
I help governments build credibility even in times of controversy by being upfront about the inevitable pain points while keeping residents focused on the lasting improvements that matter. Because you can govern only as well as you can persuade—and persuasion begins with trust.
Will Hampton has been a featured speaker at a variety of conferences and training sessions
