When Trust Is Low and Noise Is High, Smart Communication Matters
The 5 Elements of High Performance Communications is a practical framework for local governments that want to lead with insight, earn public trust, and turn communication into genuine connection.
This five-part series explores the elements that make that possible: strategic priorities, organizational leadership, citizen engagement, branding, and content creation.
Skepticism. Outrage. Misinformation. Let’s Talk About What Actually Builds Trust
Introducing a framework for strategic, credibility-building communication for local government
From Lifeless to Liked: How High Performing Governments Tell Better Stories
Trust isn’t built with more content. It’s built with the right content.
The Brand Isn’t the Logo. It’s the Promise.
Clarity, consistency, and credibility aren’t just design goals. They’re trust builders.
Why Your Messaging Isn't Working
If trust is low, the problem might not be what you’re saying; it’s what you’re not hearing
No, You’re Not Just 'Winging It'
The best local governments communicate with intention. That starts with connecting messages to clear strategic priorities.
Communication Isn’t a Department. It’s a Discipline.
You can’t build public trust with mixed messages, misaligned priorities, and reactive communication. Those aren’t content problems. They’re leadership problems.